HOUSE OF INTUITION
OVERVIEW
House of Intuition is a metaphysical wellness brand based in Los Angeles, known for its spiritual tools and ritual products like candles, crystals, and bath items. The company helps people on their self-healing journeys through retail stores, online offerings, and community-based workshops.
THE CHALLENGE
House of Intuition urgently needed a Graphic Designer following the unexpected departure of their Senior Graphic Designer. The company’s visual identity had not been updated since its founding in 2010, and both the style guide and existing packaging required modernization. Additionally, new product launches called for the development of fresh labels and package designs.
THE SOLUTION
As the newly appointed Graphic Designer, I hit the ground running with a focused strategy:
Refresh and modernize the outdated Style Guide
Identify and correct packaging issues that fell short of the Owner’s vision
Design and deliver new labels and packaging quickly to ensure timely product launches
STYLE GUIDE
Canceled contracts have afflicted traveling healthcare providers for years, leaving them frustrated. Bedouin protects travel nurses by providing honest and personalized contract insurance coverage. Started by nurses and backed by UC Berkeley, Bedouin strives to give travel nurses the coverage they deserve.
PACKAGING AND LABEL CORRECTIONS
AFFIRMATION ROLLERBALL
The correction for the Affirmation Rollerball product line consisted of moving the top flap so the House of Intuition eye logo would close front-facing rather than to the side on the previous package design.
HAIR MYSTICS
The correction for the Affirmation Rollerball product line consisted of moving the top flap so the House of Intuition eye logo would close front facing rather than to the side on the previous package design.
ANOINTING OILS
The correction for the Affirmation Rollerball product line consisted of moving the top flap so the House of Intuition eye logo would close front facing rather than to the side on the previous package design.