HOUSE OF INTUITION

House of Intuition is a metaphysical oasis for witches, healers, and astrology lovers at any level.

OVERVIEW

House of Intuition is a metaphysical wellness brand based in Los Angeles, known for its spiritual tools and ritual products like candles, crystals, and bath items. The company helps people on their self-healing journeys through retail stores, online offerings, and community-based workshops.

THE CHALLENGE

Bedouin's existing landing page needed significant enhancements, including additional pages and a redesign of the home screen. The previous layout was confusing and lacked usability, failing to convey the platform's sophistication and trustworthiness. The client’s objective was to create a modern, credible, and user-friendly website that meets the needs of travel nurses.

THE SOLUTION

For redesign inspiration, the team and I looked at current insurance websites such as Lemonade and The Zebra. We found the best course of action was to:

Redesign the insurance quote form page into multiple step-by-step pages instead of one long continuous scroll.
Update and enhance illustrations and style guide for a modern and consistent interface.
Create a user dashboard designed to help users once they have created an account

PACKAGING AND LABEL CORRECTIONS

AFFIRMATION ROLLERBALL

The correction for the Affirmation Rollerball product line consisted of moving the top flap so the House of Intuition eye logo would close front-facing rather than to the side on the previous package design.

HAIR MYSTICS

The correction for the Affirmation Rollerball product line consisted of moving the top flap so the House of Intuition eye logo would close front facing rather than to the side on the previous package design.

ANOINTING OILS

The correction for the Affirmation Rollerball product line consisted of moving the top flap so the House of Intuition eye logo would close front facing rather than to the side on the previous package design.